Go-to-Market strategy for an HR-tech company expanding internationally

A B2B SaaS company in the HR-tech space approached us after strong success in their domestic market. They were looking to evaluate international opportunities and identify the best next markets to enter.

We worked together to assess and prioritise expansion regions, conducting a high-level scan across 10 countries, followed by an in-depth go-to-market strategy for the most promising one.

What we delivered:

• Market sizing across multiple product verticals and industries

• Comparative analysis of 10 target geographies

• In-depth product fit analysis for the top country (incl. legislation, payments, infrastructure, and risk)

• Stakeholder and customer mapping

• Competitor landscape and pricing benchmarks

• Customer and partner interviews

• Final recommendation and actionable GTM strategy for market entry