Go-to-market strategy and sales toolkit for a biotech startup

A biotech startup approached us after building a successful lab-scale prototype. Their goal: move from concept to commercial pilots with leading cosmetics, pharma, and manufacturing partners.

We worked closely with the founders to shape their market entry strategy, identify high-potential countries and clients, and build the assets needed to start selling. Alongside strategic planning, we developed a complete sales toolkit — from messaging to lead lists and outreach playbooks.

What we delivered:

• Go-to-market roadmap with objectives, action plan, and target countries

• Stakeholder mapping and competitor analysis

• Market research with expert input

• Defined product value proposition and positioning

• Custom sales deck (structure, story, design)

• Lead generation guidelines, email scripts, and target list

• Messaging templates and company boilerplate for external use

• Sales tracking and outreach tools