Sales and market entry strategy for a digital payments company

MeridianPay is a fintech company building digital payment products, loyalty systems, and embedded finance solutions. They partnered with us to shape a clear sales narrative, define their go-to-market strategy, and engage key players across retail, banking, and fintech sectors.

Following the strategic phase, our team stepped in to lead sales, business development, and marketing efforts across several target regions — operating as their embedded commercial function.

What we delivered:

• Refined value proposition and tailored messaging

• Sales narrative and commercial positioning

• Go-to-market strategy for priority segments

• Sales enablement materials

• Ongoing execution of sales, partnerships, and marketing in select markets